Cycling Advocacy with Trek Mountain Bikes and Road Bikes
The Trek bicycle corporation is as well known for its advocacy work as it is for the quality Trek mountain bikes and road bikes that it produces. This month they have renewed their support of some of the biggest cycling advocacy groups in the UK, by backing Go By Bike month for the second consecutive year. Go by Bike Month will run at participating dealers of Trek mountain bikes and road bikes through the entire month of June and if you were thinking of getting a Trek mountain bike or road bike, now is the time to do so. Throughout June, buying from the range of Trek mountain bikes or road bikes will get you a year’s free membership to either the LCC or the CTC. There’s also a free cycling information pack from sustainability group Sustrans. Not only this but dealers will be giving away free helmets with the purchase of Trek mountain bikes or road bikes during the month long campaign.
Trek launched the campaign for the first time last June. The aim of the campaign was to encourage the take up of cycling for commuting and leisure. Now, in 2010, the campaign aims to do the same but whilst giving a little more support to those people who already cycle. This is why there is also advocacy group membership on offer this year rather than just special offers on Trek mountain bikes and road bikes. Trek believes that giving free membership to either the LCC or the CTC will give existing cyclists the support they need as well as giving new cyclists confidence. Because there are huge health, financial and environmental benefits to cycling, any support is always welcome. This all means of course that if you were thinking about getting Trek mountain bikes or road bikes, this is the month to do it!